Public Relations Manager

Your role, your impact

As a public relations manager, you will be responsible for developing and executing comprehensive public relations (PR) strategies to enhance the organization's public image, manage media relations, and effectively position executives as thought leaders. This role is key in maintaining the organization's reputation and stakeholder trust.

Your day-to-day

• Lead the development and implementation of strategic PR campaigns and initiatives, including proactive media relations efforts;

• Work closely with the marketing team to ensure an organic, company-wide PR calendar;

• Interact with clients as needed to secure press release approvals;

• Develop compelling content, including press releases, media statements, executive speeches, and presentations, ensuring consistent messaging and brand voice;

• Ensure press releases are approved internally by all stakeholders and optimized with relevant keywords;

• Own the press release distribution process, including maintaining the Cision relationship (contract management, posting of press releases to the wire service, emails to media contacts), managing the translation process for all press releases; confirming all releases are posted to the website, and creating internal employee communications for appropriate press releases;

• Manage situations requiring quick turnaround times with legal and human capital teams to quickly create and control messages;

• Work with human capital and legal teams as needed on merger and acquisition activities;

• Build and maintain strong relationships with key media contacts, industry influencers, and stakeholders;

• Serve as the company spokesperson for media inquiries;

• Develop and execute executive persona strategies, including identifying and securing high-profile speaking engagements and creating thought leadership content (blog series, social posts);

• Maintain a current calendar of editorial opportunities, including annual lists and directories, speaking engagements, and award nominations;

• Work with management and other marketing team members to strategically select and manage submissions to showcase company, executive and client achievements;

• Prepare executives for media interviews, speaking engagements, and public appearances.

Our offer

• Balance that works for you: Work-life balance helps us stay at our best. We offer flexible work options, and with our Unlimited Vacation Plan, you can rest and recharge when you need it most.
• Rewarding achievements every step of the way: Your contributions matter. From day one, our total rewards package offers a comprehensive compensation plan, including short- and long-term incentive programs.
• Your well-being matters: Our benefits are designed with optimal health and wellness in mind. You’ll have access to 24/7 virtual healthcare, as well as an extensive wellness portal that provides tools and resources to support your physical, mental, emotional and financial well-being.
• Continuous growth and learning: When you join Alithya, you’re joining a team committed to investing in your development. Refining your expertise is essential in a rapidly evolving industry, and we support your continuous growth every step of the way. Through partnerships with world-renowned education leaders, we provide access to thousands of top-rated online courses and certifications. With exclusive leadership programs designed to empower you to lead your teams with confidence and deliver impactful outcomes, and with a tuition reimbursement program for external training, we set you up for success to thrive and achieve your ambitions.  
• Ownership with opportunity: Our people drive our success. Through our Employee Share Purchase Plan with matched contributions, you become a stakeholder, sharing in our growth and directly benefiting from our collective achievements.